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The Breakthrough Company: A Practical Guide to Taking Your Business to the Next Level


The Breakthrough Company Ebook Download




Do you want to learn how everyday companies become extraordinary performers? Do you want to discover the secrets, strategies and skills that can help you take your business to the next level? Do you want to avoid the myths and pitfalls that keep most small businesses from breaking through?




The Breakthrough Company Ebook Download



If you answered yes to any of these questions, then you should read The Breakthrough Company by Keith R. McFarland. This book is based on a five-year, 7,000-company study that reveals how a tiny one tenth of one percent of small businesses break through to annual sales above $250 million. It shows that luck is a negligible factor, and that breakthrough success is associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate.


In this article, we will show you how to download The Breakthrough Company ebook for free, what you will learn from the book, and how to apply its lessons to your own business. By the end of this article, you will have everything you need to start your journey towards becoming a breakthrough company.


How to download The Breakthrough Company ebook for free




If you are interested in reading The Breakthrough Company, you have two options to get it for free. You can either sign up for a free trial of Audible and get the audiobook version, or use a free ebook downloader tool and get the PDF version. Here are the steps for each option:


Option 1: Sign up for a free trial of Audible




Audible is an online platform that offers thousands of audiobooks that you can listen to anytime, anywhere. You can sign up for a free trial of Audible and get one audiobook of your choice for free. Here's how:


  • Go to Audible.com and click on "Start your free trial".



  • Create an account with your email and password, or log in with your Amazon account.



  • Choose a membership plan that suits your needs. You can cancel anytime before the trial ends and keep your free audiobook.



  • Search for The Breakthrough Company by Keith R. McFarland and add it to your cart.



  • Check out and confirm your order. You will see a confirmation message that says "Your first audiobook is free".



  • Download the Audible app on your device and log in with your account.



  • Go to your library and tap on The Breakthrough Company to start listening.



Congratulations, you have just downloaded The Breakthrough Company audiobook for free. Enjoy listening to it and learning from it.


Option 2: Use a free ebook downloader tool




If you prefer reading over listening, you can use a free ebook downloader tool to get the PDF version of The Breakthrough Company. There are many online tools that can help you download ebooks for free, but we recommend using PDF Drive. It is a free search engine that offers millions of ebooks that you can download without registration or ads. Here's how:


  • Go to PDF Drive and type in The Breakthrough Company by Keith R. McFarland in the search box.



  • Select the book from the results and click on "Download".



  • Wait for a few seconds while the book is being prepared for download.



  • Click on "Download PDF" and save the file to your device.



Congratulations, you have just downloaded The Breakthrough Company PDF for free. Enjoy reading it and learning from it.


What you will learn from The Breakthrough Company




The Breakthrough Company is not just another business book that tells you what to do. It is a book that shows you how to do it, based on real-world examples and evidence. In this book, you will learn:


The secrets of breakthrough success




The author, Keith R. McFarland, spent five years building and analyzing the world's largest growth-company performance database and interviewing more than 1,500 growth-company executives on four continents. His goal was simple: to identify the secrets of breakthrough. He found that breakthrough success is not a matter of luck, but a result of following a set of principles and practices that anyone can learn and apply. These include:


  • Crowning the company, not yourself: The most successful founders and leaders are those who put the company's interests above their own ego and personal agenda. They are willing to share power, delegate responsibility, and groom successors.



  • Making big bets: The most successful companies are those who are not afraid to make ever-escalating bets on their future, even going nose to nose with competitors many times their size. They are not reckless, but they are bold and strategic.



  • Navigating the Bermuda Triangle: The most successful companies are those who avoid getting stuck in the Business Bermuda Triangle, a zone where companies lose their focus, direction, and momentum. They do this by constantly redefining their core business, renewing their customer value proposition, and reinvigorating their culture.



The strategies and skills that anyone can emulate




The Breakthrough Company is not just a book that tells you what works, but also how it works. It provides you with practical tools and tips that you can use to emulate the strategies and skills of the breakthrough companies. These include:


  • The Breakthrough Framework: A simple yet powerful tool that helps you assess your company's current situation and identify the key drivers that will enable you to push past the entrepreneurial phase and become a major player in your industry.



  • The Breakthrough Questions: A set of questions that helps you challenge your assumptions, test your hypotheses, and validate your decisions. These questions are designed to help you think like a breakthrough company leader and avoid common pitfalls.



  • The Breakthrough Examples: A collection of stories and case studies that illustrate how real breakthrough companies applied the principles and practices of the book to overcome their challenges and achieve their goals. These examples are meant to inspire you and show you what is possible.



The myths and pitfalls to avoid




```html what not to do. It exposes and debunks some of the myths and misconceptions that prevent most small businesses from becoming extraordinary performers. These include:


  • The Myth of the Visionary Leader: The idea that breakthrough success requires a charismatic and visionary leader who has all the answers and can single-handedly lead the company to greatness. The truth is that breakthrough leaders are humble, collaborative, and adaptable.



  • The Myth of the Perfect Plan: The idea that breakthrough success requires a detailed and flawless plan that can predict and control every aspect of the business. The truth is that breakthrough companies are flexible, agile, and experimental.



  • The Myth of the Lone Genius: The idea that breakthrough success requires a brilliant and innovative product or service that is created by a lone genius who has a unique insight or talent. The truth is that breakthrough products and services are often simple, incremental, and co-created with customers.



How to apply The Breakthrough Company's lessons to your own business




Reading The Breakthrough Company is not enough to make your business a breakthrough company. You need to apply its lessons to your own business and take action. Here are some steps you can take to do that:


Assess your current situation and goals




The first step is to assess where you are now and where you want to go. You can use the Breakthrough Framework to do this. The Breakthrough Framework consists of four quadrants that represent four stages of growth: Start-up, Growth, Plateau, and Breakthrough. Each quadrant has a set of characteristics, challenges, and opportunities that define it. You can use the following questions to help you identify which quadrant your business is in and what you need to do to move to the next one:


QuadrantQuestions


Start-up


  • Do you have a clear and compelling value proposition for your customers?



  • Do you have a viable and scalable business model?



  • Do you have enough resources and cash flow to survive?



  • Do you have a loyal and passionate team?



Growth


  • Do you have a strong and differentiated market position?



  • Do you have a repeatable and profitable sales process?



  • Do you have a robust and efficient operational system?



  • Do you have a clear and consistent culture?



Plateau


  • Do you have a compelling vision for the future?



  • Do you have a bold and ambitious strategy?



  • Do you have a dynamic and adaptable organization?



  • Do you have a diverse and supportive network?



Breakthrough


  • Do you have a dominant and sustainable competitive advantage?



  • Do you have a loyal and raving customer base?



  • Do you have a world-class and innovative product or service?



  • Do you have a remarkable and inspiring brand?



Choose your bets and actions wisely




The second step is to choose what bets and actions you will take to grow your business. You can use the Breakthrough Questions to do this. The Breakthrough Questions are a set of questions that help you challenge your assumptions, test your hypotheses, and validate your decisions. They are designed to help you think like a breakthrough company leader and avoid common pitfalls. You can use the following questions to help you choose your bets and actions wisely:



  • What is the best-case scenario for this bet or action?



  • What is the worst-case scenario for this bet or action?



  • What is the most likely scenario for this bet or action?



  • What are the assumptions behind this bet or action?



  • How can I test these assumptions quickly and cheaply?



  • What are the alternatives to this bet or action?



  • What are the trade-offs involved in this bet or action?



  • What are the risks involved in this bet or action?



  • How can I mitigate these risks effectively?



  • What are the expected outcomes of this bet or action?



  • How can I measure these outcomes accurately?



  • What are the feedback loops for this bet or action?



  • How can I learn from these feedback loops and improve?



Build your scaffolding and insultants network




The third step is to build your scaffolding and insultants network. Scaffolding is the term that the author uses to describe the external resources and support that you can use to grow your business. Insultants are the term that the author uses to describe the people who are willing to question your assumptions and ways of doing business. You can use the following tips to help you build your scaffolding and insultants network:



  • Identify your gaps and needs: What are the areas where you need help or improvement? What are the skills or expertise that you lack or need to develop?



  • Seek out relevant and reliable sources: Where can you find the information, advice, or guidance that you need? Who are the experts, mentors, or peers that you can learn from or collaborate with?



  • Establish and maintain relationships: How can you connect with and engage with your sources? How can you provide value and reciprocity to them? How can you build trust and rapport with them?



  • Ask for and accept feedback: How can you solicit honest and constructive feedback from your sources? How can you listen to and act on their feedback? How can you thank them and acknowledge their feedback?



Conclusion




The Breakthrough Company is a book that can help you transform your business from an ordinary performer to an extraordinary one. It shows you how everyday companies become breakthrough companies, and how you can emulate their strategies and skills. It also shows you how to avoid the myths and pitfalls that keep most small businesses from reaching their full potential.


If you want to read The Breakthrough Company, you can download it for free using one of the two options we showed you in this article. You can either sign up for a free trial of Audible and get the audiobook version, or use a free ebook downloader tool and get the PDF version.


Once you have read The Breakthrough Company, you should apply its lessons to your own business. You should assess your current situation and goals, choose your bets and actions wisely, and build your scaffolding and insultants network. By doing so, you will be on your way to becoming a breakthrough company yourself.


FAQs




Here are some frequently asked questions related to The Breakthrough Company and its topic:



  • Who is the author of The Breakthrough Company?



The author of The Breakthrough Company is Keith R. McFarland, a former professor, entrepreneur, CEO, and consultant. He is also a columnist for BusinessWeek and a frequent speaker at business events.


  • What are some examples of breakthrough companies?



Some examples of breakthrough companies that are featured in the book are:


  • Cabela's: A hunting, fishing, and outdoor gear retailer that grew from a small mail-order business to a $3 billion company.



  • O'Reilly Automotive: An auto parts retailer that grew from a single store to a $5 billion company.



  • PAYCHEX: A payroll services provider that grew from a start-up to a $5 billion company.



  • TASER International: A stun gun manufacturer that grew from a garage invention to a $500 million company.



  • Zappos: An online shoe retailer that grew from a niche player to a $1 billion company.



  • What are some other books that are similar to The Breakthrough Company?



Some other books that are similar to The Breakthrough Company are:


  • Good to Great by Jim Collins: A book that shows how good companies become great ones by following a set of disciplines and practices.



  • The E-Myth Revisited by Michael E. Gerber: A book that shows how small businesses can overcome the entrepreneurial myth and succeed by working on their business, not in it.



  • The Lean Startup by Eric Ries: A book that shows how start-ups can achieve breakthrough success by applying lean principles and validating their assumptions through experimentation.



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You can contact the author of The Breakthrough Company by visiting his website at https://www.keithmcfarland.com/. You can also follow him on Twitter at @keithmcfarland or connect with him on LinkedIn at https://www.linkedin.com/in/keithmcfarland/.


  • Where can I buy The Breakthrough Company ebook?



If you want to buy The Breakthrough Company ebook, you can find it on various online platforms such as Amazon, Barnes & Noble, and Penguin Random House. Here are some links to buy the ebook:


  • Amazon Kindle



  • Barnes & Noble Nook



  • Penguin Random House Ebook



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